Synthetic data
All sessions

s-1309

Simulated shopper

Oct 22, 2026, 9:11 AM UTC · mobile · organic · Lumen 400 Headlamp · 14 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 241sDelivery check · ZIP 84631Checked delivery date by ZIPDelivery 74%
  3. 31m 18sDelivery check · ZIP 66348Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  4. 41m 29sDelivery check · ZIP 49380Checked delivery date by ZIPDelivery >99%
  5. 51m 33sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  6. 62m 01sExpanded materials · Lumen 400Expanded materialsDelivery >99%
  7. 72m 32sDelivery check · ZIP 24380Checked delivery date by ZIPDelivery >99%
  8. 83m 03sDelivery check · ZIP 88865Checked delivery date by ZIPDelivery >99%
  9. 93m 26sImage 1 · Lumen 400Viewed a product imageDelivery >99%
  10. 103m 35sAdded to cart · Lumen 400Added to cartDelivery >99%
  11. 114m 10sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 35sDelivery check · ZIP 86740Checked delivery date by ZIPDelivery >99%
  13. 135m 00sDelivery check · ZIP 51103Checked delivery date by ZIPDelivery >99%
  14. 5m 04sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×721.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.