Synthetic data
All sessions

s-1315

Simulated shopper

Oct 20, 2026, 8:31 AM UTC · mobile · paid social · Driftwood 2P Tent · 16 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 342sDelivery check · ZIP 14267Checked delivery date by ZIPDelivery 81%
  4. 41m 21sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  5. 51m 50sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 95%
  6. 62m 21sOpened reviews · Driftwood 2POpened reviewsDelivery 95%
  7. 72m 45sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 57sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 93m 12sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 103m 23sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  11. 113m 47sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 124m 19sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  13. 134m 52sDelivery check · ZIP 62510Checked delivery date by ZIPDelivery >99%
  14. 145m 12sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  15. 155m 33sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  16. 5m 40sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.