Synthetic data
All sessions

s-1316

Simulated shopper

Oct 20, 2026, 7:35 PM UTC · desktop · email · Ridgeback 38L Pack · 10 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 215sOpened comparisonOpened the comparisonChoice 97%
  3. 323sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 458sSize guide · Ridgeback 38LOpened the size guideChoice 99%
  5. 51m 24sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 61m 43sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 72m 07sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  8. 82m 35sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 92m 47sCheckout startedStarted checkoutChoice >99%
  10. 2m 53sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.