Synthetic data
All sessions

s-1317

Simulated shopper

Oct 20, 2026, 7:22 AM UTC · desktop · organic · Ridgeback 38L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 236sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 354sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 41m 28sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 38sImage 1 · Ridgeback 38LViewed a product imageChoice 99%
  6. 2m 06sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.