Synthetic data
All sessions

s-1318

Simulated shopper

Oct 26, 2026, 11:35 PM UTC · mobile · search ads · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 228sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 08sSize guide · Ridgeback 48LOpened the size guideFit 57%
  4. 41m 43sOpened reviews · Ridgeback 48LOpened reviewsFit 77%
  5. 51m 47sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 61m 56sOpened reviews · Ridgeback 48LOpened reviewsFit 99%
  7. 72m 10sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 48sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  9. 92m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 25sImage 2 · Ridgeback 48LViewed a product imageFit >99%
  11. 113m 32sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit >99%
  12. 123m 52sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  13. 134m 12sSize M/L · 18–21 in torso · Ridgeback 48Lno clueFit >99%
  14. 144m 41sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  15. 5m 08sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.