Synthetic data
All sessions

s-1319

Simulated shopper

Oct 26, 2026, 4:04 PM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 238sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 07sReviews filtered: deliveryFiltered reviews by shippingDelivery 72%
  4. 41m 21sBrowsed catalogBrowsed the catalogDelivery 75%
  5. 51m 26sImage 1 · Ridgeback 38LViewed a product imageDelivery 66%
  6. 61m 52sAdded to cart · Ridgeback 38LAdded to cartDelivery 66%
  7. 72m 23sCheckout startedStarted checkoutDelivery 66%
  8. 82m 29sImage 2 · Ridgeback 38LViewed a product imageDelivery 52%
  9. 92m 46sOpened reviews · Ridgeback 38LOpened reviewsDelivery 39%
  10. 103m 05sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 66%
  11. 113m 39sViewed cartViewed cart (saw shipping cost)Delivery 46%
  12. 124m 12sDelivery check · ZIP 44747Checked delivery date by ZIPDelivery 96%
  13. 4m 32sLeft the store

Final guess

Delivery96%
Fit
1%
Suitability
3%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.