Synthetic data
All sessions

s-1320

Simulated shopper

Oct 23, 2026, 9:17 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Cairn MidViewed a product pageFit 27%
  2. 252sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 17sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 24sOpened reviews · Cairn MidOpened reviewsValue 70%
  5. 51m 40sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 92%
  6. 61m 50sImage 1 · Cairn MidViewed a product imageDurability 93%
  7. 72m 30sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  8. 82m 41sViewed Cairn LowViewed a product page · Switched to a similar productDurability 99%
  9. 93m 05sExpanded materials · Cairn LowExpanded materialsDurability >99%
  10. 103m 33sExpanded returns · Cairn LowExpanded returns policyDurability >99%
  11. 3m 43sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.