Synthetic data
All sessions

s-1321

Simulated shopper

Oct 24, 2026, 4:03 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Cairn LowViewed a product pageChoice 31%
  2. 247sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 14sExpanded shipping · Cairn LowExpanded shipping infoDelivery 69%
  4. 41m 47sDelivery check · ZIP 81119Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  5. 52m 11sExpanded materials · Cairn LowExpanded materialsDelivery 91%
  6. 62m 15sSize 9 · Cairn LowSelected a sizeDelivery 78%
  7. 72m 34sOpened reviews · Cairn LowOpened reviewsDelivery 73%
  8. 83m 11sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  9. 93m 29sAdded to cart · Cairn LowAdded to cartDelivery 99%
  10. 103m 39sCheckout startedStarted checkoutDelivery 99%
  11. 113m 53sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 05sOpened reviews · Cairn LowOpened reviewsDelivery >99%
  13. 134m 19sReviews filtered: fitFiltered reviews by fitDelivery 94%
  14. 144m 59sSize guide · Cairn LowOpened the size guideDelivery 56%
  15. 5m 12sLeft the store

Final guess

Delivery56%
Fit
44%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
56%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.