Synthetic data
All sessions

s-1322

Simulated shopper

Oct 28, 2026, 12:57 AM UTC · mobile · email · Cairn Low Hiking Shoe · 18 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 28sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 42m 07sImage 1 · Cairn LowViewed a product imageNo clear doubt 34%
  5. 52m 46sOpened reviews · Cairn LowOpened reviewsFit 33%
  6. 62m 56sImage 2 · Cairn LowViewed a product imageFit 33%
  7. 73m 16sSize 10 · Cairn LowSelected a sizeFit 83%
  8. 83m 41sOpened reviews · Cairn LowOpened reviewsFit 89%
  9. 93m 45sExpanded returns · Cairn LowExpanded returns policyFit 96%
  10. 104m 12sOpened reviews · Cairn LowOpened reviewsFit 97%
  11. 114m 40sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  12. 125m 01sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 135m 04sReviews filtered: valueFiltered reviews by valueFit >99%
  14. 145m 22sSize 9.5 · Cairn LowChanged size selectionFit >99%
  15. 155m 46sAdded to cart · Cairn LowAdded to cartFit >99%
  16. 166m 12sViewed cartViewed cart (saw shipping cost)Fit >99%
  17. 176m 29sCheckout startedStarted checkoutFit >99%
  18. 6m 53sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.