Synthetic data
All sessions

s-1323

Simulated shopper

Nov 2, 2026, 11:39 AM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 231sExpanded returns · Ridgeback 38LExpanded returns policyFit 40%
  3. 348sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 34%
  4. 41m 11sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 63%
  5. 51m 42sSearch “deals”Searched for deals / priceChoice 44%
  6. 62m 15sOpened reviews · Ridgeback 48LOpened reviewsValue 42%
  7. 72m 51sReviews filtered: valueFiltered reviews by valueValue 94%
  8. 83m 16sExpanded specs · Ridgeback 48LExpanded technical specsValue 79%
  9. 93m 29sViewed Kettle TiViewed a product pageValue 71%
  10. 104m 05sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 99%
  11. 114m 32sAdded to cart · Ridgeback 48LAdded to cartValue 99%
  12. 4m 49sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.