Synthetic data
All sessions

s-1324

Simulated shopper

Oct 26, 2026, 7:56 PM UTC · mobile · search ads · Ridgeback 48L Pack · 21 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 229sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 354sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 70%
  4. 41m 05sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 88%
  5. 51m 44sBrowsed catalogBrowsed the catalogValue 90%
  6. 62m 13sSorted: price ascSorted by lowest priceValue 98%
  7. 72m 19sAdded to cart · Ridgeback 48LAdded to cartValue 98%
  8. 82m 40sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 53sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  10. 103m 19sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 113m 27sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  12. 124m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 16sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  14. 144m 41sSearch “sale”Searched for deals / priceValue >99%
  15. 155m 00sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  16. 165m 23sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 53sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  18. 186m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 196m 59sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  20. 207m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 7m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Searched for a use-case or spec ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.