Synthetic data
All sessions

s-1328

Simulated shopper

Oct 31, 2026, 11:09 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 12 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 246sViewed Ridgeback 48LViewed a product pageNo clear doubt 50%
  3. 349sViewed Kettle TiViewed a product pageNo clear doubt 62%
  4. 457sDelivery check · ZIP 76808Checked delivery date by ZIPDelivery 60%
  5. 51m 03sAdded to cart · Kettle TiAdded to cartDelivery 60%
  6. 61m 42sCheckout startedStarted checkoutDelivery 60%
  7. 72m 03sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 91%
  8. 82m 13sViewed Cairn LowViewed a product pageDelivery 85%
  9. 92m 24sImage 1 · Cairn LowViewed a product imageDelivery 64%
  10. 102m 38sViewed cartViewed cart (saw shipping cost)Delivery 94%
  11. 112m 56sCheckout startedStarted checkoutDelivery 94%
  12. 3m 25sPurchased

Final guess

Delivery94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
94%
Choice
<1%
No clear doubt
5%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.