Synthetic data
All sessions

s-1329

Simulated shopper

Oct 27, 2026, 8:47 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 239sSearch “which tent”Searched to compare optionsChoice 95%
  3. 358sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 20sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  5. 51m 55sOpened reviews · Cairn MidOpened reviewsChoice >99%
  6. 62m 05sOpened reviews · Cairn MidOpened reviewsChoice >99%
  7. 72m 22sReviews filtered: fitFiltered reviews by fitChoice >99%
  8. 83m 02sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 38sOpened reviews · Cairn LowOpened reviewsChoice >99%
  10. 103m 47sImage 1 · Cairn LowViewed a product imageChoice >99%
  11. 4m 16sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.