Synthetic data
All sessions

s-1332

Simulated shopper

Oct 27, 2026, 2:30 PM UTC · mobile · organic · Lumen 400 Headlamp · 17 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 234sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 12sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  4. 41m 21sSorted: price ascSorted by lowest priceNo clear doubt 76%
  5. 51m 59sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 86%
  6. 62m 05sExpanded shipping · Lumen 400Expanded shipping infoValue 56%
  7. 72m 13sAdded to cart · Lumen 400Added to cartValue 56%
  8. 82m 33sViewed cartViewed cart (saw shipping cost)Value 85%
  9. 93m 12sViewed cartViewed cart (saw shipping cost)Value 91%
  10. 103m 35sSearch “delivery time”Searched for shipping / deliveryDelivery 79%
  11. 114m 14sOpened reviews · Lumen 400Opened reviewsDelivery 74%
  12. 124m 21sDelivery check · ZIP 63392Checked delivery date by ZIPDelivery 99%
  13. 134m 57sOpened reviews · Lumen 400Opened reviewsDelivery 99%
  14. 145m 37sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  15. 156m 17sBrowsed catalogBrowsed the catalogDelivery >99%
  16. 166m 22sSorted: price ascSorted by lowest priceDelivery >99%
  17. 6m 41sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.