Synthetic data
All sessions

s-1333

Simulated shopper

Oct 21, 2026, 5:50 PM UTC · mobile · search ads · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Squall ProViewed a product pageValue 34%
  3. 31m 36sExpanded materials · Squall ProExpanded materialsNo clear doubt 45%
  4. 41m 41sExpanded specs · Squall ProExpanded technical specsSuitability 56%
  5. 51m 52sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  6. 62m 05sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 69%
  7. 72m 30sSize guide · Squall ProOpened the size guideNo clear doubt 50%
  8. 82m 50sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 97%
  9. 93m 14sExpanded shipping · Squall ProExpanded shipping infoSuitability 91%
  10. 103m 51sOpened reviews · Squall ProOpened reviewsSuitability 98%
  11. 114m 08sImage 1 · Squall ProViewed a product imageSuitability 96%
  12. 124m 29sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 134m 55sAdded to cart · Squall ProAdded to cartSuitability >99%
  14. 145m 14sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 155m 21sCheckout startedStarted checkoutSuitability >99%
  16. 5m 46sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.