Synthetic data
All sessions

s-1336

Simulated shopper

Oct 31, 2026, 5:07 AM UTC · desktop · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 17sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 46sOpened reviews · Talus TrailOpened reviewsSuitability 38%
  4. 42m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 52m 38sExpanded warranty · Talus TrailExpanded warranty→ the store shows Built-For Answer hereSuitability 84%
  6. 63m 18sExpanded materials · Talus TrailExpanded materialsSuitability 67%
  7. 73m 56sDelivery check · ZIP 29320Checked delivery date by ZIPSuitability 57%
  8. 4m 19sLeft the store

Final guess

Suitability57%
Fit
<1%
Suitability
57%
Durability
41%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.