Synthetic data
All sessions

s-1337

Simulated shopper

Nov 2, 2026, 8:39 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 341sViewed Cairn LowViewed a product pageNo clear doubt 49%
  4. 41m 02sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  5. 51m 07sSorted: price ascSorted by lowest priceNo clear doubt 52%
  6. 61m 38sCompare + Cairn LowAdded a product to compare→ the store shows Value Breakdown hereValue 74%
  7. 71m 41sCompare + Talus TrailAdded a product to compareChoice 51%
  8. 1m 51sLeft the store

Final guess

Choice51%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
48%
Delivery
<1%
Choice
51%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.