Synthetic data
All sessions

s-1338

Simulated shopper

Oct 27, 2026, 8:26 AM UTC · desktop · email · Squall 2.5L Rain Shell · 16 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 09sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 39sOpened reviews · Squall ProOpened reviewsValue 21%
  4. 42m 07sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 52m 44sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 86%
  6. 63m 12sAdded to cart · Squall 2.5LAdded to cartValue 86%
  7. 73m 24sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 83m 59sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  9. 94m 10sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 104m 28sAdded to cart · Squall 2.5LAdded to cartValue >99%
  11. 114m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 125m 21sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  13. 135m 47sAdded to cart · Squall 2.5LAdded to cartValue >99%
  14. 146m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 39sCheckout startedStarted checkoutValue >99%
  16. 6m 53sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.