All sessions
s-1339
Simulated shopperOct 29, 2026, 11:51 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 13 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 232sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 01sDelivery check · ZIP 59187Checked delivery date by ZIPDelivery 55%
- 41m 33sViewed Merino 200Viewed a product pageDelivery 45%
- 51m 48sDelivery check · ZIP 88908Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 91%
- 62m 23sExpanded shipping · Merino 200Expanded shipping infoDelivery 99%
- 72m 41sDelivery check · ZIP 47587Checked delivery date by ZIPDelivery >99%
- 83m 21sAdded to cart · Merino 200Added to cartDelivery >99%
- 93m 59sSorted: price descRe-sorted the catalogDelivery >99%
- 104m 18sExpanded returns · Merino 200Expanded returns policyDelivery >99%
- 114m 38sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
- 125m 18sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
- 5m 28sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×321.1×
- Expanded shipping info ×313.0×
- Expanded returns policy2.4×
- Re-sorted the catalog1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.