Synthetic data
All sessions

s-1340

Simulated shopper

Oct 27, 2026, 11:53 PM UTC · mobile · paid social · Squall Pro 3L Shell · 22 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Squall ProViewed a product pageValue 34%
  3. 31m 11sSearch “tent”Searched the catalogNo clear doubt 55%
  4. 41m 23sDelivery check · ZIP 47679Checked delivery date by ZIPDelivery 52%
  5. 51m 37sAdded to cart · Squall ProAdded to cartDelivery 52%
  6. 61m 40sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 84%
  7. 71m 44sRemoved from cart · Squall ProRemoved from cartValue 67%
  8. 82m 17sAdded to cart · Squall ProAdded to cartValue 67%
  9. 92m 34sViewed cartViewed cart (saw shipping cost)Value 74%
  10. 103m 08sPromo field focusedClicked into the promo-code fieldValue 98%
  11. 113m 12sAdded to cart · Squall ProAdded to cartValue 98%
  12. 123m 31sViewed cartViewed cart (saw shipping cost)Value 98%
  13. 133m 38sRemoved from cart · Squall ProRemoved from cartValue >99%
  14. 144m 16sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 46sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 02sAdded to cart · Squall ProAdded to cartValue >99%
  17. 175m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 196m 16sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  20. 206m 51sBrowsed catalogBrowsed the catalogValue >99%
  21. 217m 15sSorted: price ascSorted by lowest priceValue >99%
  22. 7m 33sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.