Synthetic data
All sessions

s-1341

Simulated shopper

Oct 24, 2026, 4:42 AM UTC · desktop · search ads · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 12sViewed Ridgeback 48LViewed a product pageNo clear doubt 62%
  4. 41m 46sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 27%
  5. 52m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  6. 62m 13sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 29sAdded to cart · Ridgeback 48LAdded to cartSuitability 99%
  8. 82m 38sViewed cartViewed cart (saw shipping cost)Suitability 98%
  9. 92m 43sCheckout startedStarted checkoutSuitability 98%
  10. 2m 49sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.