Synthetic data
All sessions

s-1342

Simulated shopper

Oct 27, 2026, 2:38 AM UTC · desktop · organic · Squall Pro 3L Shell · 13 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 01sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 41m 10sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 51m 16sViewed Driftwood 2PViewed a product pageValue 50%
  6. 61m 27sViewed Squall ProViewed a product pageValue 43%
  7. 71m 50sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 51%
  8. 82m 10sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 97%
  9. 92m 15sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 102m 28sBrowsed catalogBrowsed the catalogChoice >99%
  11. 112m 47sSorted: price ascSorted by lowest priceChoice 97%
  12. 123m 04sSearch “discount code”Searched for deals / priceValue 51%
  13. 3m 21sLeft the store

Final guess

Value51%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
51%
Delivery
<1%
Choice
49%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×31.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.