Synthetic data
All sessions

s-1343

Simulated shopper

Oct 31, 2026, 5:10 PM UTC · mobile · organic · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 27sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 41m 38sOpened reviews · Emberline 20°FOpened reviewsDelivery 57%
  5. 52m 06sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  6. 62m 39sExpanded warranty · Emberline 20°FExpanded warrantyDelivery 94%
  7. 72m 52sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 99%
  8. 3m 00sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.