Synthetic data
All sessions

s-1344

Simulated shopper

Oct 31, 2026, 10:25 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 12sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 41m 29sOpened reviews · Cairn MidOpened reviewsSuitability 45%
  5. 52m 08sOpened reviews · Cairn MidOpened reviewsSuitability 62%
  6. 62m 30sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 2m 54sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.