Synthetic data
All sessions

s-1345

Simulated shopper

Oct 24, 2026, 5:38 AM UTC · mobile · paid social · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 351sSize guide · Talus TrailOpened the size guideNo clear doubt 36%
  4. 41m 00sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  5. 51m 31sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 78%
  6. 2m 00sLeft the store

Final guess

Fit78%
Fit
78%
Suitability
<1%
Durability
5%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
15%
Why fithow much likelier
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.