Synthetic data
All sessions

s-1349

Simulated shopper

Oct 21, 2026, 10:51 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 18sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 25sOpened reviews · Merino 200Opened reviewsDurability 35%
  5. 51m 37sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  6. 61m 49sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 98%
  7. 72m 14sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  8. 82m 53sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 93m 10sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  10. 103m 48sOpened reviews · Merino 200Opened reviewsDurability >99%
  11. 114m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 16sExpanded materials · Merino 200Expanded materialsDurability >99%
  13. 4m 40sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.