Synthetic data
All sessions

s-1350

Simulated shopper

Oct 31, 2026, 2:31 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 223sSize 9.5 · Cairn MidSelected a sizeFit 81%
  3. 31m 02sExpanded materials · Cairn MidExpanded materials→ the store shows Fit Confidence hereFit 72%
  4. 41m 22sSize guide · Cairn MidOpened the size guideFit 94%
  5. 51m 38sExpanded specs · Cairn MidExpanded technical specsFit 81%
  6. 61m 56sSearch “pack torso size”Searched for sizing / fitFit 98%
  7. 72m 13sOpened reviews · Cairn MidOpened reviewsFit 99%
  8. 82m 32sExpanded returns · Cairn MidExpanded returns policyFit 99%
  9. 2m 53sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.