Synthetic data
All sessions

s-1351

Simulated shopper

Oct 29, 2026, 1:38 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 32sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  4. 42m 02sSize guide · Merino 200Opened the size guideNo clear doubt 51%
  5. 52m 37sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  6. 62m 50sSorted: price ascSorted by lowest priceNo clear doubt 81%
  7. 73m 02sOpened reviews · Merino 200Opened reviewsNo clear doubt 59%
  8. 83m 22sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 81%
  9. 93m 34sAdded to cart · Merino 200Added to cartValue 81%
  10. 104m 02sViewed cartViewed cart (saw shipping cost)Value 98%
  11. 114m 21sCheckout startedStarted checkoutValue 98%
  12. 4m 27sPurchased

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.