Synthetic data
All sessions

s-1352

Simulated shopper

Oct 29, 2026, 5:04 PM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 225sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 335sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 456sCompare + Cairn MidAdded a product to compareChoice 99%
  5. 51m 27sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 61m 31sCompare + Talus TrailAdded a product to compareChoice >99%
  7. 71m 34sAdded to cart · Cairn LowAdded to cartChoice >99%
  8. 81m 41sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 91m 51sRemoved from cart · Cairn LowRemoved from cartChoice 90%
  10. 101m 55sBrowsed catalogBrowsed the catalogChoice 81%
  11. 112m 16sSorted: price ascSorted by lowest priceValue 75%
  12. 2m 21sLeft the store

Final guess

Value75%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
75%
Delivery
<1%
Choice
25%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×41.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.