Synthetic data
All sessions

s-1354

Simulated shopper

Oct 28, 2026, 8:01 AM UTC · mobile · email · Merino 200 Base Layer Crew · 10 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 18sViewed Merino 200Viewed a product pageNo clear doubt 57%
  4. 41m 57sExpanded returns · Merino 200Expanded returns policyNo clear doubt 51%
  5. 52m 13sImage 1 · Merino 200Viewed a product imageNo clear doubt 70%
  6. 62m 21sViewed Emberline 20°FViewed a product pageNo clear doubt 81%
  7. 72m 55sCompare + Emberline 20°FAdded a product to compareNo clear doubt 44%
  8. 83m 28sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 50%
  9. 93m 39sAdded to cart · Merino 200Added to cartNo clear doubt 50%
  10. 4m 04sLeft the store

Final guess

No clear doubt50%
Fit
5%
Suitability
13%
Durability
2%
Value
1%
Delivery
1%
Choice
28%
No clear doubt
50%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.