Synthetic data
All sessions

s-1355

Simulated shopper

Nov 1, 2026, 3:45 PM UTC · desktop · search ads · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 345sSearch “boots”Searched the catalogNo clear doubt 63%
  4. 41m 24sExpanded returns · Squall ProExpanded returns policyNo clear doubt 65%
  5. 51m 46sSearch “jacket”Searched the catalogNo clear doubt 82%
  6. 61m 49sSorted: price descRe-sorted the catalogNo clear doubt 93%
  7. 72m 20sSearch “headlamp”Searched the catalogNo clear doubt 97%
  8. 82m 58sDelivery check · ZIP 34079Checked delivery date by ZIPNo clear doubt 80%
  9. 93m 26sDelivery check · ZIP 89326Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 71%
  10. 104m 05sExpanded shipping · Squall ProExpanded shipping infoDelivery 93%
  11. 4m 13sLeft the store

Final guess

Delivery93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
93%
Choice
<1%
No clear doubt
7%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog ×41.1×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.