Synthetic data
All sessions

s-1356

Simulated shopper

Oct 30, 2026, 1:23 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 229sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 350sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 26sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 52m 00sImage 2 · Cairn MidViewed a product imageNo clear doubt 88%
  6. 62m 34sViewed Merino 200Viewed a product pageNo clear doubt 93%
  7. 2m 42sLeft the store

Final guess

No clear doubt93%
Fit
3%
Suitability
1%
Durability
<1%
Value
1%
Delivery
1%
Choice
2%
No clear doubt
93%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.