Synthetic data
All sessions

s-1357

Simulated shopper

Oct 22, 2026, 7:03 AM UTC · mobile · search ads · Driftwood 2P Tent · 9 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 08sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 11sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 70%
  5. 51m 24sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 85%
  6. 61m 38sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 84%
  7. 71m 45sViewed cartViewed cart (saw shipping cost)Delivery 45%
  8. 81m 58sCheckout startedStarted checkoutDelivery 45%
  9. 2m 26sPurchased

Final guess

Delivery45%
Fit
2%
Suitability
2%
Durability
5%
Value
2%
Delivery
45%
Choice
<1%
No clear doubt
44%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.