Synthetic data
All sessions

s-1360

Simulated shopper

Oct 23, 2026, 9:45 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 08sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 47sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 42m 14sViewed Ridgeback 48LViewed a product pageNo clear doubt 76%
  5. 52m 40sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  6. 63m 07sSorted: price ascSorted by lowest priceNo clear doubt 92%
  7. 3m 28sLeft the store

Final guess

No clear doubt92%
Fit
1%
Suitability
<1%
Durability
1%
Value
5%
Delivery
1%
Choice
<1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.