Synthetic data
All sessions

s-1361

Simulated shopper

Oct 21, 2026, 11:08 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 249sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 00sDelivery check · ZIP 54947Checked delivery date by ZIPDelivery 57%
  4. 41m 39sDelivery check · ZIP 93874Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 94%
  5. 51m 51sDelivery check · ZIP 42007Checked delivery date by ZIPDelivery 99%
  6. 62m 20sViewed Cairn LowViewed a product pageDelivery 99%
  7. 72m 57sAdded to cart · Cairn LowAdded to cartDelivery 99%
  8. 83m 23sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 28sRemoved from cart · Cairn LowRemoved from cartDelivery >99%
  10. 104m 08sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  11. 114m 48sOpened reviews · Cairn LowOpened reviewsDelivery >99%
  12. 124m 56sReviews filtered: valueFiltered reviews by valueDelivery >99%
  13. 135m 08sAdded to cart · Cairn LowAdded to cartDelivery >99%
  14. 145m 40sCompare + Cairn LowAdded a product to compareDelivery >99%
  15. 156m 12sCompare + Cairn MidAdded a product to compareDelivery 95%
  16. 6m 25sLeft the store

Final guess

Delivery95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
5%
Delivery
95%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.