Synthetic data
All sessions

s-1362

Simulated shopper

Oct 28, 2026, 9:23 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 254sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 18sExpanded materials · Squall 2.5LExpanded materials→ the store shows Built-For Answer hereSuitability 73%
  4. 41m 51sExpanded specs · Squall 2.5LExpanded technical specsSuitability 92%
  5. 52m 14sExpanded specs · Squall 2.5LExpanded technical specsSuitability 98%
  6. 62m 22sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  7. 72m 35sImage 1 · Squall 2.5LViewed a product imageSuitability 99%
  8. 3m 02sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.