Synthetic data
All sessions

s-1364

Simulated shopper

Oct 21, 2026, 3:26 AM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 246sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 31m 07sViewed cartViewed cart (saw shipping cost)Value 41%
  4. 41m 27sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 52m 04sOpened reviews · Ridgeback 38LOpened reviewsValue 96%
  6. 62m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 55sExpanded specs · Ridgeback 38LExpanded technical specsValue 99%
  8. 83m 31sViewed Ridgeback 48LViewed a product page · Switched to a similar productValue >99%
  9. 93m 36sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 42sSorted: price ascSorted by lowest priceValue >99%
  11. 4m 08sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.