All sessions
s-1365
Simulated shopperOct 27, 2026, 4:47 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 12 actions
purchasedcart $229
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 240sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
- 31m 11sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
- 41m 37sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
- 52m 04sCompare + Squall 2.5LAdded a product to compareChoice >99%
- 62m 32sCompare + Squall ProAdded a product to compareChoice >99%
- 72m 39sCompare + Squall 2.5LAdded a product to compareChoice >99%
- 82m 54sCompare + Squall ProAdded a product to compareChoice >99%
- 93m 01sAdded to cart · Squall 2.5LAdded to cartChoice >99%
- 103m 09sViewed cartViewed cart (saw shipping cost)Choice >99%
- 113m 34sCheckout startedStarted checkoutChoice >99%
- 3m 53sPurchased
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×411.5×
- Switched to a similar product ×28.6×
- Returned to a product viewed earlier22.8×
- Viewed a product page ×31.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Choicepost-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.