Synthetic data
All sessions

s-1366

Simulated shopper

Oct 30, 2026, 11:02 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 7 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn MidViewed a product pageFit 27%
  2. 233sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 340sAdded to cart · Cairn MidAdded to cartDelivery 57%
  4. 41m 05sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 84%
  5. 51m 14sViewed Emberline 20°FViewed a product pageDelivery 82%
  6. 61m 35sSize Regular · to 6 ft · Emberline 20°FSelected a sizeDelivery 59%
  7. 1m 47sLeft the store

Final guess

Delivery59%
Fit
28%
Suitability
1%
Durability
<1%
Value
4%
Delivery
59%
Choice
2%
No clear doubt
7%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.