Synthetic data
All sessions

s-1368

Simulated shopper

Nov 1, 2026, 11:04 AM UTC · mobile · organic · Driftwood 2P Tent · 19 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 357sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 02sAdded to cart · Driftwood 2PAdded to cartValue 47%
  5. 51m 31sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 82%
  6. 61m 54sRemoved from cart · Driftwood 2PRemoved from cartValue 99%
  7. 72m 28sOpened reviews · Driftwood 2POpened reviewsValue 99%
  8. 82m 39sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 00sSearch “jacket”Searched the catalogValue >99%
  10. 103m 12sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 19sAdded to cart · Driftwood 2PAdded to cartValue >99%
  12. 123m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 49sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  14. 143m 56sOpened reviews · Driftwood 2POpened reviewsValue >99%
  15. 154m 14sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 164m 48sOpened reviews · Driftwood 2POpened reviewsValue >99%
  17. 175m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 185m 24sAdded to cart · Driftwood 2PAdded to cartValue >99%
  19. 5m 49sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.