Synthetic data
All sessions

s-1370

Simulated shopper

Oct 31, 2026, 10:38 PM UTC · mobile · organic · Ridgeback 48L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 350sSearch “which tent”Searched to compare optionsChoice 93%
  4. 454sImage 1 · Ridgeback 48LViewed a product imageChoice 87%
  5. 51m 07sSearch “best backpacking pack”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  6. 1m 25sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.