Synthetic data
All sessions

s-1371

Simulated shopper

Oct 25, 2026, 11:59 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 258sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 31m 27sExpanded materials · Kettle TiExpanded materialsNo clear doubt 43%
  4. 42m 05sOpened reviews · Kettle TiOpened reviewsSuitability 46%
  5. 52m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
  6. 62m 18sExpanded materials · Kettle TiExpanded materialsSuitability 96%
  7. 72m 29sViewed Cairn LowViewed a product pageSuitability 95%
  8. 82m 50sCompare + Cairn LowAdded a product to compareSuitability 99%
  9. 93m 01sCompare + Talus TrailAdded a product to compareSuitability >99%
  10. 103m 07sImage 2 · Cairn LowViewed a product imageSuitability >99%
  11. 113m 28sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  12. 124m 07sImage 3 · Cairn LowViewed a product imageSuitability >99%
  13. 4m 19sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.