Synthetic data
All sessions

s-1372

Simulated shopper

Oct 28, 2026, 2:24 PM UTC · mobile · paid social · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 349sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  4. 41m 24sExpanded returns · Lumen 400Expanded returns policyDelivery 94%
  5. 51m 34sOpened reviews · Lumen 400Opened reviewsDelivery 88%
  6. 62m 06sExpanded materials · Lumen 400Expanded materialsDurability 55%
  7. 72m 40sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 95%
  8. 83m 12sExpanded materials · Lumen 400Expanded materialsDurability 99%
  9. 93m 23sOpened reviews · Lumen 400Opened reviewsDurability >99%
  10. 103m 40sDelivery check · ZIP 86386Checked delivery date by ZIPDurability 96%
  11. 113m 48sSearch “jacket”Searched the catalogDurability 95%
  12. 124m 28sOpened reviews · Lumen 400Opened reviewsDurability 98%
  13. 134m 51sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 144m 58sAdded to cart · Lumen 400Added to cartDurability >99%
  15. 155m 19sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 23sCheckout startedStarted checkoutDurability >99%
  17. 5m 37sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.