Synthetic data
All sessions

s-1374

Simulated shopper

Oct 25, 2026, 11:36 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 14 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 344sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 12sOpened reviews · Emberline 20°FOpened reviewsSuitability 77%
  5. 51m 30sExpanded shipping · Emberline 20°FExpanded shipping infoSuitability 47%
  6. 61m 38sOpened reviews · Emberline 20°FOpened reviews→ the store shows Built-For Answer hereSuitability 69%
  7. 71m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  8. 82m 19sCompare + Emberline 20°FAdded a product to compareSuitability >99%
  9. 92m 48sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 103m 17sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 113m 24sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  12. 123m 41sViewed cartViewed cart (saw shipping cost)Suitability >99%
  13. 133m 46sCheckout startedStarted checkoutSuitability >99%
  14. 3m 53sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.