Synthetic data
All sessions

s-1376

Simulated shopper

Oct 20, 2026, 6:40 AM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 242sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 22sViewed Talus TrailViewed a product page · Switched to a similar productChoice 70%
  4. 41m 37sSize guide · Talus TrailOpened the size guideChoice 51%
  5. 52m 16sOpened reviews · Talus TrailOpened reviewsChoice 37%
  6. 62m 32sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 92%
  7. 72m 53sSize guide · Talus TrailRe-opened the size guideFit >99%
  8. 83m 15sSize 10.5 · Talus TrailSelected a sizeFit >99%
  9. 93m 45sExpanded returns · Talus TrailExpanded returns policyFit >99%
  10. 104m 08sAdded to cart · Talus TrailAdded to cartFit >99%
  11. 4m 33sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.