Synthetic data
All sessions

s-1377

Simulated shopper

Oct 20, 2026, 9:09 PM UTC · mobile · paid social · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 228sViewed Lumen 400Viewed a product pageNo clear doubt 42%
  3. 344sImage 1 · Lumen 400Viewed a product imageNo clear doubt 72%
  4. 41m 07sBrowsed catalogBrowsed the catalogNo clear doubt 86%
  5. 51m 26sImage 2 · Lumen 400Viewed a product imageNo clear doubt 94%
  6. 62m 04sBrowsed catalogBrowsed the catalogNo clear doubt 97%
  7. 2m 11sLeft the store

Final guess

No clear doubt97%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
97%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.