Synthetic data
All sessions

s-1378

Simulated shopper

Oct 26, 2026, 3:37 PM UTC · desktop · email · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 15sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  4. 41m 41sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 52m 16sOpened reviews · Ridgeback 38LOpened reviewsChoice 83%
  6. 62m 25sReviews filtered: valueFiltered reviews by valueValue 77%
  7. 72m 28sBrowsed catalogBrowsed the catalogValue 87%
  8. 82m 32sSorted: price ascSorted by lowest priceValue 99%
  9. 93m 02sSearch “discount code”Searched for deals / priceValue >99%
  10. 103m 22sBrowsed catalogBrowsed the catalogValue >99%
  11. 3m 38sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.