Synthetic data
All sessions

s-1379

Simulated shopper

Nov 1, 2026, 7:39 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 00sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 31m 18sExpanded specs · Cairn LowExpanded technical specsSuitability 51%
  4. 41m 35sImage 1 · Cairn LowViewed a product imageSuitability 46%
  5. 52m 07sOpened reviews · Cairn LowOpened reviews→ the store shows Built-For Answer hereSuitability 70%
  6. 62m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 44sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  8. 83m 21sImage 2 · Cairn LowViewed a product imageSuitability >99%
  9. 93m 49sImage 3 · Cairn LowViewed a product imageSuitability >99%
  10. 104m 13sExpanded materials · Cairn LowExpanded materialsSuitability >99%
  11. 114m 16sViewed Merino 200Viewed a product pageSuitability >99%
  12. 4m 20sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Expanded materials ×21.5×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.