Synthetic data
All sessions

s-1380

Simulated shopper

Oct 29, 2026, 1:21 AM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 14sViewed Driftwood 2PViewed a product pageNo clear doubt 32%
  3. 31m 33sOpened reviews · Driftwood 2POpened reviewsDelivery 24%
  4. 41m 43sOpened reviews · Driftwood 2POpened reviewsDurability 30%
  5. 52m 06sSearch “wide fit hiking shoes”Searched for sizing / fitDurability 68%
  6. 62m 32sOpened reviews · Driftwood 2POpened reviewsDurability 75%
  7. 72m 44sImage 1 · Driftwood 2PViewed a product imageDurability 70%
  8. 82m 59sAdded to cart · Driftwood 2PAdded to cartDurability 70%
  9. 93m 17sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 73%
  10. 103m 38sCheckout startedStarted checkoutDurability 73%
  11. 3m 56sPurchased

Final guess

Durability73%
Fit
15%
Suitability
4%
Durability
73%
Value
2%
Delivery
6%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Opened reviews ×31.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.