Synthetic data
All sessions

s-1382

Simulated shopper

Oct 23, 2026, 4:39 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 353sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 41m 12sViewed Squall 2.5LViewed a product pageNo clear doubt 72%
  5. 51m 26sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 44%
  6. 61m 49sSize guide · Squall 2.5LOpened the size guideNo clear doubt 54%
  7. 71m 54sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 59%
  8. 2m 08sLeft the store

Final guess

No clear doubt59%
Fit
13%
Suitability
14%
Durability
11%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
59%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.